Xuxa Amelia Simpson

ISBN: 9781439903537

Published: May 27th 2014

ebook

258 pages


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Xuxa  by  Amelia Simpson

Xuxa by Amelia Simpson
May 27th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 258 pages | ISBN: 9781439903537 | 9.59 Mb

A fascinating new book...[that] offers a lucid academic critique of Xuxas persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazils mass media megastar. Through herMoreA fascinating new book...[that] offers a lucid academic critique of Xuxas persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazils mass media megastar. Through her childrens television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority.

Reaching far beyond younger audiences, Xuxas show informs the culture at large about gender relations, racial democracy, and idealized beauty.Backed by Brazils TV Globo, the fourth-largest commercial network in the world, Xuxa has built an empire. Amelia Simosons colorful portrayal is the first book to explore how Xuxas representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale.

Simpsons thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxas deeply compromised representations of gender, race, and modernity.Xuxa also explores the meaning behind the myth--Xuxas long-term relationship with Brazils soccer idol, Pela(r), and the near-worship of her atypical blond, blue-eyed appearance by Brazils population. As the author examines Xuxas suggestive style juxtaposed with juvenile entertainment, and the phenomenon of Xuxa-look-alike teenaged paquitas, she unfold the symbolic territory of blond sex symbols worldwide.Simpson has brought the facts and persona of Xuxa together in this well-documented, well-written analysis of the Brazilian superstar.

She touches bases on gender, race, and changing patterns in Brazil. Xuxa is rich with information, laced with insight about the methods, practices and abuses that abound with the marketing of a personality and its products, and the effect of TV on all who watch it, especially the children.--News from Brazil



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